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Nike launched today (June 1) the new ‘Day To Night’ collection of the acclaimed Air Vapor Max, the sneaker released to celebrate the 30th anniversary of the Air technology. The new colourways follow sold out and limited releases and approach to follow the footsteps of their predecessors.
Let’s have a look at the men:women=blue:purple in the picture below.


In support of ‘Day To Night’launch, Nike has released the advertising ‘Impossible Stairs’: a celebration to evolution of the Airs that showcases some of the most iconic and special releases. Click on the YouTube Video to watch it!

But there’s more to uncover ! The new campaign touches the music sphere as well, with Houston-born Travis Scott face of the new Air Vapor Max.
For the American rapper though this is not first Nike brand sponsorship! Travis Scott, indeed, appeared last year in Riccardo Tisci Nike Lab campaign for Summer 2016 and representing part of the marketing strategy for ‘Birds in the Trap Sing McKnight’ released in September 2 2016.
Probably ‘Day To Night’ will be the prelude for ‘AstroWorld’, third studio album rumoured to be released in the fall(2017).

But let’s push pause on music for a moment and let’s have a closer look at Nike Retail visual teasers that come along Travis Scott photoshoot…

..and let’s close focus on sneakers with a ‘Smiley’ campaign flyer, as nice as ‘Vapor Max’ lips which we opened with 🙂


Now let’s listen to Travis Scott last effort ‘Birds in the Trap Sing McKnight’while we’re waiting for his new record to come !

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I will sit right down waiting for the gift of sound and vision

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